This is Part 1 of “Search Engine Optimization – Do It Yourself!” series of articles I wrote to share my experience about SEO.

  1. Search Engine Optimization – Getting Started
  2. Webmaster Tools
  3. SEO Content Optimization
  4. Duplicated Content
  5. Friendly URL for SEO (Permalinks)

Probably most of us ever dreamed to have website at the top of the Google’s search results. Probably lots of us got frustrated and angry not getting there even after spending big bucks. I am one of those people :-) However I had some luck actually being there and it’s a really cool feeling!

I have created series of small articles “Search Engine Optimization SEO – DO IT YOURSELF” about how to improve your website Google position, hopefully they will help you to get to the top.

 

From Author

If you are thinking to pay a company to do SEO for you, think twice.

Why? This is just my 10 cents however I would check the company’s background, first try to get some feedback from other clients. Search google about this company.

“Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google.  Google Inc.”

How come? What can increase a position of your website quickly – LINKS. Links from other websites will definitely increase positions of the site and SEO companies know that.

“Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive. Google Inc.”

What some of them do? They spent a part of the money you pay, buying those links to your website.

“Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Google Inc.”

So what, you said links are good: yes, links are good, correction “QUALITY LINKS” are good.

 

Lets get started!

First we would have to setup a couple of useful Google web tools. If you already have them you can skip this part.

  1. Gmail. Register for a google Gmail account, it will give you access to all of the tools with single logon. https://accounts.google.com/SignUp
  2. Google Analytics. If you already have gmail account, you can start using google analytics without openning a new account. We need this tool to actually see real traffic your site gets. http://www.google.com/analytics/
  3. Google’s Webmaster tools. These are very useful tools and they are in a MUST have list. It will show you an actual impact of your website optimization.  https://www.google.com/webmasters/tools/

 

Google Analytics

Google Analytics will provide you with the detailed traffic to your website. You will be able to check how many unique visitors or page views your websites gets. Where visitors came from. If they found you in search engine, what kind of keywords they used and much much more. Before you can start using your analytics account, you have to insert a small javascript code into the head of your website. Into every page you want to track. If your website is using a wordpress, I might suggest a couple of good plugins I used before that really helped me.

To embed analytics code into your wordpress:
http://wordpress.org/extend/plugins/googleanalytics/

To manage titles, description, keywords and more basically do a part of the optimization:
http://wordpress.org/extend/plugins/seo-ultimate/

To handle duplicate content, we will talk later about this:
http://wordpress.org/extend/plugins/redirection/

How to get this code, Google posted a very good article here:
http://support.google.com/googleanalytics/bin/answer.py?hl=en&utm_medium=et&utm_campaign=en_us&utm_source=SetupChecklist&answer=55488

Remember there is 12-24 hours delay for the traffic data to appear in the report. So be patient…

 

Submit your website to Google

This is a small but a main thing to do. If you are not sure if your website is actually indexed by google, do a simple check. Go to Google.com and type to search for “yourdomain.com”. Notice: you have to wrap it in quotes. If you see your website in the top results, congratulations site is indexed. If not, you can submit it. Remember it will not appear in google right away. Give it couple of days, maybe a week.
https://www.google.com/webmasters/tools/submit-url

 

In my next article you will find out how to use Webmaster Tools.

 

Dima Svirid

Software architect. Ajax/Javascript, HTML5, Android, iPhone/iPad, JAVA, PHP, Cold Fusion, SQL, Air, Flash, Open source software, Frameworks

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