Whenever a new Web trend comes along, there are people who ask, “What is the point of this?” If millions of people are using something, there has to be a reason. In our What Is the Point of… series, we’ll explain it to you.

This week, we’re asking, What is the point of #hashtags?

What Is a Hashtag? [...]

Facebook became a $104.2 billion company Friday in much the same way it became the world’s biggest social network and a cultural game-changer: by stubbornly forging ahead despite criticism and calls that it couldn’t be done.

Last week, rumors turned into full-blown financial news stories that the initial public offering was getting a lukewarm reception in [...]

Facebook goes public tomorrow. It could be worth well over $100 billion dollars. Want to get a piece of that? It’s going to be very tricky for mere mortals to get Facebook stock in the IPO. If you want shares, here’s what you have to do.

“First, get a ton of money. Like tons. I [...]

“No one ever got fired for telling clients to advertise on Facebook.” That’s the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?

A comparison of the two companies from WordStream, a search marketing management company, suggests [...]

One of the most immediate effects of Steve Jobs’ legacy on Apple is an animosity towards Google fueled by what Jobs saw as the outright copying of iOS by Android. Big tech companies will always be battling titans, but this is more. This is personal.

Still, the two companies have been bound by the mutual dependence since Google’s [...]

Anyone who pays attention to the world of search engine optimization knows that maximizing your company’s search results on Google and other search engines is not something you can do with a quick pin here and a hasty status update there. It’s a full-time job.

But if you’re working to build a startup, you’ve already [...]

As Windows 8 approaches, Mozilla developers have been working hard on a Metro version. If you’re using Windows 8 on the desktop, no problem. Tablet users, however, are going to be denied a fully functional Firefox – and will face restrictions on many other third-party applications. In the name of security, Microsoft is forcing them into a [...]

Google has long provided an API for automating Google Analytics, but it required developers to jump through a few more hoops than many would like. Yesterday, the company announced its Easy Dashboard Library, which should let developers speed up custom-tailored dashboards and reports.

Prior to the library, getting things out of the Google Analytics API wasn’t a [...]